âPre-Covid, nobody talked agriculture. Post-Covid, theyâre talking agriculture. This is the knowledge weâve been sharing for decades but still people are not listening. That sugar to sugarloaf story is a science farmers have kept very close to their hearts and now our farming group is sharing information both on and off the farm.â âOur ancestors produced most of what we consumed. When the foreigners came, they wanted the sugar, then it was the cocoa. Today what youâre seeing is pineapple. Weâre the only farming group that took 30 to 40 acres of cocoa land over the last four decades and created this pineapple industry, the sugarloaf segment with our bare hands.â