Functional gummy growth: China's BUFFX gears up for new product launches with ambitious US$15m sales goal

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Functional gummy growth: China’s BUFFX gears up for new product launches with ambitious US$15m sales goal
By Guan Yu Lim
China’s functional food start-up BUFFX is gearing up to launch 16 new products as part of its target to achieve RMB100 million (US$15m) in sales this year.
BUFFX first entered the market in late 2020, with seven gummy supplements, targeting energy, sleep, eye, immunity, digestion and liver health.
Its sleep supplement containing GABA has been the top selling product in the ‘sleep’ category on e-commerce site Tmall since October 2020.
In the first two months of launch, BUFFX achieved RMB6million (US$922,000) in sales.

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