Gen Z now has a word for millennials who try too hard Sandra Salathe TikTokers have spoken, and it appears they’ve coined a new word for millennials who try too hard - “cheugy.” Created by Gaby Rasson, a 23-year-old a software developer in Los Angeles, the term describes people who are slightly off-trend, or trying just that little bit too much. It was initially coined in 2013, but has since grown in popularity among TikTokers. “OK TikTok, I have a new word for you that my friends and I use that you clearly are all in need of,” Hallie Cain, a 24-year-old copywriter in Los Angeles, said in a TikTok posted on March 30.