As she marks 100 days since her appointment as Maison Moderne CEO, Geraldine Knudson talks about the company’s strategy, employee satisfaction and building client relationships based on trust and concern. Duncan Roberts: You arrived at Maison Moderne in the midst of the covid crisis. You took time to get to know the teams in different departments. What was your view of the company at the time? Geraldine Knudson: Well, there were a couple of things that really fascinated me. For one, the teams managed the crisis really well. There’s a very professional approach…being agile, fast decision-making for example, the transformation of all of the Club events from physical to digital within a few weeks. Indeed, there was the whole process of rethinking the Club, in terms of the New Deal for membership, continuous training, allowing people to network digitally after events…These are things that are that are really very valuable.