For the past 127 years, Gibson has been synonymous with creating and shaping sound. With instruments that inspire Gibson's legendary artists and nurture new players across every generation and genre of music, Gibson has emerged as the legitimate industry leader by offering award-winning, relevant guitars and new ways for artists to connect and grow. Gibson is played by the best and brightest artists, across generations and genres and has emerged as the most relevant, most played, and most loved guitar brand around the world. Combined with a re-energized brand and renewed commitment from all Gibson artists, 2021 elevates Gibson to the next level as they showcase the new line-up, launch history-making new collections and artist collaborations virtually during Winter NAMM 2021 and beyond on Gibson channels including Gibson TV, Instagram, and Facebook.