Give for Good Day Aims for $2 Million in Donations Kristi Gustavson, CEO of the Community Foundation of North Louisiana talks about the annual Give For Good Day and the area non-profits that it assists. Give for Good began eight years ago as a single day event but, this year, started two weeks early to allow for advanced giving beginning on April 20. Tuesday is the official Give for Good "Day of Giving," during which an online tally of contributions is constantly updated so the public can see the total amount grow throughout the day. Gustavson comments on hitting the million dollar mark early in the day. "We hit $1.98 million last year and that was amazing during COVID, " she says, "So I'm really hopeful we can hit $2 million this year."