Global Business Just Got Even More Complicated : vimarsana.c

Global Business Just Got Even More Complicated


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James Clifton, group chief executive at The MISSION Group, shares his thoughts on the cultural nuances that add to the complexity of working across multiple territories
As a group with over 31 disparate locations around the world, from Singapore to Belfast, Shanghai to Norwich, it is always a challenge to manage teams of highly creative people across multiple cultures towards a common set of goals. Consequently, as the “alternative group for ambitious brands”, we define ourselves more in terms of values, attitudes and a shared approach to how we do business rather than a proscriptive set of processes or methodologies. 

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