The Influencers 92 Add to collection James Clifton, group chief executive at The MISSION Group, shares his thoughts on the cultural nuances that add to the complexity of working across multiple territories As a group with over 31 disparate locations around the world, from Singapore to Belfast, Shanghai to Norwich, it is always a challenge to manage teams of highly creative people across multiple cultures towards a common set of goals. Consequently, as the “alternative group for ambitious brands”, we define ourselves more in terms of values, attitudes and a shared approach to how we do business rather than a proscriptive set of processes or methodologies.