Sponsored Content Industry Mulls Role for Dealers in Selling, Profiting From Software-Driven Features On-demand feature delivery is forecast to grow into a multi-billion-dollar business over the next few years, and automobile dealers would do well to secure a piece of the action. Dealers and OEMs are in the early stages of sorting out the potential new revenue that digital subscriptions, on-demand features and over-the-air (OTA) software updates represent. How dealers get compensated when their customers buy new infotainment apps or download updates to existing features for their vehicle, without visiting the dealership, is one of the biggest questions of the day.