Going Back to Work in the Office: It Has to Be Worth It Story Highlights Enhance and communicate the benefits of working on-site Focus on the four C's to shape a compelling workplace value proposition After an entire year of completely reimagining work structures, overcoming hardships and worrying about wellbeing, asking employees to return to the workplace can feel like yet another challenge for leaders to overcome. But what if leaders look at it differently? What if this is an opportunity for your organization to define a "workplace value proposition" that actually enhances the engagement of your workforce? A workplace value proposition represents the organizational culture, benefits and interactions employees experience when working on-site. For the organization, it's "why we come to the workplace."