Itâs all about the smell. Like buttered popcorn, cinnamon-roasted nuts give off an intoxicating aroma that makes people almost powerless to resist. People walk into Conestoga Mall, get a whiff âand they follow their nose,â said Wayne Arnold, the man behind the smell. Arnold and his wife, Lydia, have operated the Cinnamon Roasted Nuts kiosk in the Grand Island mall since 2009. Most years, the seasonal business sets up shop from October through December. The Arnolds, who live in Lincoln, came to town this year in mid-November because of COVID-19. Arnold, a skilled salesman, knows all about the power of smell. Free samples are the other main method of ringing up sales.