Golden Globes Ratings, in Early Numbers Report, Crash by More Than 60 Percent 1 Mar 2021 Hampered by Zoom glitches, obscure nominees, and a total absence of both the fashion red carpet and Ricky Gervais, the 78th annual Golden Globes appears headed for a ratings fiasco, with early viewership figures reportedly plummeting by more than half from last year’s show. NBC’s broadcast of the Golden Globes on Sunday averaged a paltry 5.42 million viewers and a 1.2 rating in the coveted advertising demographic of adults age 18 to 49, down more than 60 percent each from 14.76 million viewers and a 3.8 rating last year. The Hollywood Reporternoted that the final figures will likely rise but will almost certainly not be enough to rescue the show from a ratings catastrophe.