Meet one of food wasteâs most formidable opponents Jasmine Crowe, CEO of Goodr, is on a mission to reduce food waste and feed millions. Find out how sheâs changing the way we approach hungerâand how you can help in these particularly challenging times. Share It all started with a simple question: Why, when we live in a world with so much food waste, are people still going hungry? The more Jasmine Crowe thought about it, the more she wanted to know. Where was the food waste going? How much was there? Was there a way to divert it to the people who need it most? With $300 and a passion for making a difference, Jasmine set out to answer those questions.