Google BERT - Future Proof Your SEO - Qamar Zaman Dallas SEO Explains - your Website in 2021 Dallas, Dec. 31, 2020 (GLOBE NEWSWIRE) -- On the first week of December, the SEO industry has been in a buzz as Google announced its December 2020 Core Update. This update had fully rolled out two weeks after that. Some speculated that the update has nothing to do with search rankings but has to do with AI (Artificial Intelligence), and this is where the talk of a possible BERT update comes in. What is Google Bert? BERT or Bidirectional Encoder Representations from Transformer, a part of Google algorithm that helps it understand the context of search queries, is one of the essential core updates in the past several years. Google introduced it in 2018 as a state-of-the-art open-source pre-training for language processing.