Gov. Kemp signs bill allowing Georgia college athletes to make money off their image WSBTV.com News Staff Thursday is a big day for college athletes in Georgia. Popular Searches Governor Kemp signed a bill into law allowing them to make money off their image. It’s called the Name, Image, Likeness Bill or HB 617. “I think it’s just a sign of things to come and gives us another tool in the toolbox. And sure this issue will develop over the years,” said Gov. Kemp. [DOWNLOAD: ] It protects student athletes from being punished if they make any sort of profit off themselves - from social media to apparel to some of the big names managing their own brands.