The fashion brand that is not only beautiful but employs local Kenyan artisans and helps clean the beach too When was your green lightbulb moment? It all began in 2006 when I was on holiday in South Africa and was awestruck by the artistry of the hand-beaded sandals from Kenya, and the intricately adorned belts. At the time I was working for the charity, Business in the Community and was keen to set-up my own business with âgiving-backâ and sustainability at the heart of its purpose. I established Aspiga, setting out to stimulate the economies of these talented artisans whilst providing beautiful, quality, handmade goods using sustainable fabrics.  In partnership with the Kenyan artisans, we developed a range of sandals which I launched in London to great success. Iâve built the business from here.