Grey Group Names Kathy Liu Head of Strategy in China Liu joins Grey from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple's iPhone business in China. Grey Group China, has appointed Kathy Liu as its new Head of Strategy. Liu joins Grey from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple’s iPhone business in China, overseeing both localization and origination initiatives. Liu will head up Grey Group China’s newly established Centre of Intelligence, consisting of brand & digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities to clients. The addition of Liu to the China team will further strengthen the agency’s transformation and drive clients’ business growth in the digital world.