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Grey Group Names Kathy Liu Head of Strategy in China


Grey Group Names Kathy Liu Head of Strategy in China
Liu joins Grey from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple s iPhone business in China.
Grey Group China, has appointed Kathy Liu as its new Head of Strategy. Liu joins Grey from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple’s iPhone business in China, overseeing both localization and origination initiatives.
Liu will head up Grey Group China’s newly established Centre of Intelligence, consisting of brand & digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities to clients. The addition of Liu to the China team will further strengthen the agency’s transformation and drive clients’ business growth in the digital world. ....

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Grey Group China appoints Kathy Liu to head of strategy


July 12 2021, 10:10 am | BY Kim Shaw | No Comments
Grey Group China has appointmented of Kathy Liu as the new head of strategy. Liu joins from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple’s iPhone business in China, overseeing both localization and origination initiatives.
 
Since joining in March, Grey Group China CEO Sharlene Wu has set a vision and aggressively transformed the agency. One of her primary objectives was to identify the leaders that can implement innovative and unconventional ways of thinking within the agency. Liu is her first appointment to the management team.
Liu will head up Grey Group China’s newly established Centre of Intelligence, consisting of brand & digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities to clients. The addition of Liu to the China team will further strengthen the agenc ....

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Grey Group China nabs Apple iPhone agency side strategy lead for China market


Grey Group China nabs Apple iPhone agency side strategy lead for China market
Details
 
Grey Group China has hired Kathy Liu (pictured) as the new head of strategy. Liu joins from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple s iPhone business in China, overseeing both localisation and origination initiatives. Liu will head up Grey Group China s newly established Centre of Intelligence, consisting of brand and digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities to clients. The addition of Liu to the China team will further strengthen the agency s transformation and drive clients business growth in the digital world. ....

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Dimerco Express arranges PVG-JFK charter

Taiwan-based logistics company Dimerco Express Group completed a Korean Air Cargo-operated charter service from Shanghai (PVG) to New York (JFK) on May 21. Currently, routes from Asia to JFK are experiencing capacity shortages, especially from mainland China, making this route an obvious choice for charter operations, Kathy Liu, director of global sales and marketing at […] ....

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Tiger Brown, Kathy Liu & Mayte Natalio Join New York Theatre Barn's Hybrid Choreography Lab


Tiger Brown, Kathy Liu & Mayte Natalio Join New York Theatre Barn s Hybrid Choreography Lab
In the 1 Show/3 Choreographers lab, 3 emerging choreographers who are passionate about the development of new musicals, will each work with an ensemble of dancers.by BWW News Desk
New York Theatre Barn will present its first Choreography Lab of 2021,1 Show/3 Choreographers, on Wednesday, May 19th, at 7PM EST. Taking inspiration from theatrical television events, this lab will be streamed live from Broadway Dance Center in New York City. Now in it s 8th season, the lab is the only platform for choreographers and writers to collaborate on movements for new musicals during development. ....

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