July 12 2021, 10:10 am | BY Kim Shaw | No Comments Grey Group China has appointmented of Kathy Liu as the new head of strategy. Liu joins from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple’s iPhone business in China, overseeing both localization and origination initiatives.
Since joining in March, Grey Group China CEO Sharlene Wu has set a vision and aggressively transformed the agency. One of her primary objectives was to identify the leaders that can implement innovative and unconventional ways of thinking within the agency. Liu is her first appointment to the management team. Liu will head up Grey Group China’s newly established Centre of Intelligence, consisting of brand & digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities to clients. The addition of Liu to the China team will further strengthen the agency’s transformation and drive clients’ business growth in the digital world.