French automobile maker Groupe PSA on Thursday announced Citroen's first phygital showroom in India. The development comes ahead of the launch of its model Citroen C5 Aircross sports utility vehicle (SUV) during the first quarter of 2021. The French automaker, which is re-entering India, said it will launch a C-Cube platform globally from India, based on which atleast one car will be rolled out every year. The urban retail concept 'La Maison Citroën', unveiled in Paris in 2017, is currently present in over 100 locations worldwide. India’s first La Maison Citroën showroom in Ahmedabad, Gujarat, will be aimed at making the car buying experience engaging and digitally immersive, said the company. To start with, the company will launch 10 showrooms across 10 top cities, said Roland Bouchara, senior vice president – Sales & Marketing, Citroën India.