January 21, 2021 Citroen C5 Aircross SUV to hit market this quarter Groupe PSA has indicated that it is putting in place a multi-pronged strategy to stay and grow in India over the long term as the French automobile giant is undeterred by the exit of a few big players from the Indian market. The management of Indian operations is seeing many factors that will help grow the Citroen brand, under which the company will sell its models in the country. Digital push In India, while on the one hand, the average age of buyers is coming down, on the other, the increasing number of enquiries and sales is on the digital medium. This will augur well for Citroen brand as it has chalked out a phygital format for seamless omni-channel experience.