GSMA | Lessons from the pandemic: Planning a return to MWC B

GSMA | Lessons from the pandemic: Planning a return to MWC Barcelona


Friday 9 April, 2021
The last 12 months have been a learning experience for all of us. Many have suffered great hardship or made sacrifices, personally and professionally. It seems that each day brings a situation never encountered before that requires the adoption of new behaviours or to adjust to new restrictions on our usual way of doing things.
When I reflect on my own experience, two things stand out for me.
Firstly, planning during a pandemic is complicated. Without a doubt, the past 15 months, from the cancellation of MWC20 to delivery of MWC21, have been our biggest challenge. Organisations of all types and sizes are making decisions with restrictions and/or rapidly changing information. Every day I speak with leaders who tell me about trials they are facing. I encourage them to persevere, better times are ahead and we will be stronger for it.

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