Sharry said the lack of a January rush is tough when business is already down roughly 50%. "Once school gets back in session, people start coming in again, but that didn't happen. When the weather gets colder, people start coming in again, but that didn't happen, either," Sharry said. Sharry said they are trying to stay positive and flexible. They space out equipment and take sanitation seriously. They also offer online classes and appointment-only sessions, but to recruit new members, they have had to change their messaging. "The message is 'Safety, safety, safety.' The secondary message is 'Here's all the things we can do to keep you healthy,'" Sharry said.