Uplifted_Empowered/Hallmark More than three decades after Hallmark launched its Mahogany line, the greeting card company announced plans of expanding it “into more than a card line.” During Black History Month, the company gave away 1 million Mahogany greeting cards from its “Uplifted + Empowered” collection. The collection features 11 cards designed by a group of Mahogany writers, editors, and artists that celebrate the resilience and pride that exists within the Black community. “The story of Blackness in America is joyous and fiercely beautiful, but it is also stitched with an unending and unjust difficulty,” said Mahogany writer Courtney Taylor. “The forces of racism and systemic oppression mean a constant fight for our rights, our equality and our lives.” She noted her job at Hallmark being “all about writing those perfect words, words that heal and hold relationships together.” However, she noted that “there are not many cards that address the difficulty of race, cards that speak directly to the truth of Black experiences.”