Why buy from Cheltenham Harley-Davidson Cheltenham Harley-Davidson® officially opened on American Independence Day, 4th July 2008 and is recognised as one of Europe's flagship Harley-Davidson® stores. Complete with a state of the art new and used bike showroom, dedicated in house clothing store, fully stocked parts and accessory department, a comprehensive workshop facility and possibly the best coffee bar in town! The dealership is situated just minutes from the fantastic open roads of the ‘Rolling Hills' which take in the Malvern and Cotswold hills, offering some of the best UK roads and scenery available. If you need an ‘excuse' to visit we're also situated next door to one of the largest retail parks in the area!