"The retail market has returned; people are indulging in 'revenge consumerism'": Samriddh Dasgupta, Bombay Shaving Company Share Via: The chief marketer speaks about the male grooming category, the brand's 'gifting equity', new ad with cricketer Ashwin, and why Gillette is not a rival. If grooming was a noble art, then most Indian men wouldnât be connoisseurs. We men are quite dismal at grooming. How many times have you seen a guy grow his beard and hair, and end up looking more like Rubeus Hagrid from Harry Potter than Jason Momoa from Aquaman or Game of Thrones? A 5 oâclock shadow makes most men look like a sleep-deprived IT guy, after he has pulled a night shift, than Daniel Craig, aka