Heinz Ketchup spreads its sauce over traffic jams Heinz Ketchup is riffing on its reputation for delayed gratification with a tongue-in-cheek Canadian rewards program that celebrates the infamously gloopy pour of the viscous condiment. Boffins have now scientifically measured the rate of flow at a patience-fraying 0.045km/h, prompting the brand to reach out to others living life in the snail lane with an innovative rewards program. Teaming up with Waze and Burger King, the sauce specialists will dish out complimentary Heinz Ketchup and an Impossible Whopper to any drivers who clock in at 0.045km/h when using the GPS navigation app.