Courtesy of HealthyMKE Digital ad from the "Authentic Voices" campaign, aimed at encourgaing more people in the Milwaukee-area vaccinated. A new multi-media ad campaign to convince hesitant people to get their COVID-19 vaccine is coming to Milwaukee County on Monday, April 12. The campaign, called “Authentic Voices,” will feature Black and Hispanic Milwaukeeans, and those from other vulnerable populations, explaining why they’ve gotten their vaccines. Mara Lord is chair of the Milwaukee-area vaccine communications and community mobilization efforts. She says they’ve been researching why people are vaccine hesitant, and conducting focus groups. “Those focus groups told us some really interesting things,” she says. “First, they told us that people want simple information, they want it straight up, and they don't want to be talked down to, they want to hear the facts about the vaccine, so they can make an informed choice."