"When you pull together, you can create much better solutions for a customer," he said. "If you take the most successful organisations that we know in the industry today, they are - without exception - the best co-selling partner organisations there are. I think that's the number one factor." Steve Brown, managing director at Sheffield-based Highlander Business Solutions agreed, explaining that his firm has recently forged partnerships with local peers in order to complete its proposition. "We simply don't do a lot of the AI and sexier aspects of IT - and we ignored a lot of that previously," he said.