Press release content from PR Newswire. The AP news staff was not involved in its creation. Hive9 Introduces Advanced Custom Attributes to Accommodate Complex Marketing Segmentation Needs December 28, 2020 GMT (PRNewsfoto/Hive9, Inc.) AUSTIN, Texas, Dec. 28, 2020 /PRNewswire/ -- Hive9, a provider of software for marketing leaders to plan, measure and predict revenue from marketing, today announced the availability of a suite of new features called Advanced Custom Attributes. These features, available throughout Hive9′s planning and purchase support modules, will enable customers to accommodate complex segmentation needs and a wider variety of use cases. Users will have unlimited segmentation at any level of the planning hierarchy, including purchase support. The advanced capabilities include the following: