House of Bruar: No redundancies and more investment in tough

© Kris Miller
The House of Bruar
“We are investing in the shop floor. We absolutely believe in the retail experience and want to be the best.”
The House of Bruar has remained profitable despites its revenues being “severely diminished” as a result of Covid-19.
Managing director Patrick Birkbeck said the Perthshire country fashion retailer had weathered challenges presented by the pandemic.
© Steve MacDougall/DCTMedia
The House of Bruar
The ‘Harrods of the North’ has remained open as much as restrictions have allowed while also benefitting from previous investments in its online operation.
Online sales rise
In the past year, digital sales accounted for 70% of turnover.

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