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House of Bruar: No redundancies and more investment in toughest year for retail


© Kris Miller
The House of Bruar
“We are investing in the shop floor. We absolutely believe in the retail experience and want to be the best.”
The House of Bruar has remained profitable despites its revenues being “severely diminished” as a result of Covid-19.
Managing director Patrick Birkbeck said the Perthshire country fashion retailer had weathered challenges presented by the pandemic.
© Steve MacDougall/DCTMedia
The House of Bruar
The ‘Harrods of the North’ has remained open as much as restrictions have allowed while also benefitting from previous investments in its online operation.
Online sales rise
In the past year, digital sales accounted for 70% of turnover. ....

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House of Bruar to post profit as trade moves online


Picture: Colin Mearns
By Ian McConnell
The House of Bruar retail destination at Blair Atholl says it will make a “significant profit” for its financial year ending on Sunday, helped by the migration of customers to its online channel amid the coronavirus pandemic.
It yesterday also unveiled a rise in earnings and turnover for the year to January 2020, ahead of the pandemic. However, managing director Patrick Birkbeck flagged “concerns for 2021/22 with the continuance of Covid-19 and the potential lack of tourism from abroad, which may be accentuated with the slow vaccinations in Europe”.
Noting The House of Bruar employed 270 people in March 2020, the month in which the developing pandemic saw the UK move to full lockdown, Mr Birkbeck said he was “very proud that the company continues to have 270 employees today”. ....

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