Over the past couple of years, 18 East has developed an absolutely rabid fandom. Log on for one of its Thursday drops and you'll witness a feeding frenzy, with styles going live and selling out seemingly in the same instant. Whole forum threads are devoted to the brand, parsing everything from styling to sizing. Fans of the podcast Throwing Fits, the hosts of which are big fans of both Ciongoli and his brand, will go back and forth on their subreddit trying to figure out whether they're a medium or a large in the "double knees," 18 East's in-house version of the classic workwear pant.