How China's punishment of Viya has far-reaching consequences

How China's punishment of Viya has far-reaching consequences for live-streaming shopping

China’s harsh punishment of Viya, one of the country’s leading live-streamers, by levying a record fine and erasing her online presence overnight will generate far-reaching consequences for Alibaba Group Holding and the new online shopping trend that has transformed e-commerce in the past few years, analysts say. The online store and social media accounts of Viya, whose real name is...

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