Article content The campaign against stigmatizing drug users seems to make sense, at least on the surface. Its easy appeal helps explains why it’s become the go-to mantra today for so many public-health officials and politicians. We apologize, but this video has failed to load. Try refreshing your browser, or Douglas Todd: How drug user anti-stigma campaign mostly misses the point Back to video But is the public battle against stigmatizing those who use drugs and, relatedly, those who struggle with mental health, that simple? Or effective? Could the campaign distract us from the real solutions to curbing the outrageously high number of opioid deaths in Canada? In B.C. alone, five years after a public health emergency was declared, five people each day, the vast majority male, continue to die from overdosing.