Emami Paper (EPML) aims to become a Rs 5,000-crore company by 2025. And despite challenges, the company is enhancing its machinery to support multiproduct capabilities and maintain its commitment to quality. In this conversation with PrintWeek, Vivek Chawla, CEO and whole-time director at Emami Paper Mills, discusses how the company is gearing up to compete against new capacities from competitors and adapt to market shifts while ensuring the quality of its products remains consistent