This story is part of a group of stories called I have become embarrassingly susceptible to Instagram ads, and the other day, I got sucked into yet another one, this time for makeup. After filling out a questionnaire about my skin type and tone and care routine, I landed at the deal: a “try before you buy” offer for “woke up like this” foundation, shade No. 35. The company said it would send me the nearly $50 product for free, except for $5 for shipping and handling. If I didn’t like it, I could return it within 14 days to avoid being charged. At checkout, it also offered an “auto-replenish” option for me to have a new bottle shipped every few months. The language made it seem like it would be easy enough to return the makeup or cancel the subscription when the time came.