January 18, 2021 Alyssa Ng, a Shiseido employee and volunteer on the Shiseido Life Quality Center programme helping with a customer’s makeup. Raffles Studio Beauty may only be skin deep — or so the saying goes — but Shiseido believes it can be a means of empowerment. The beauty and personal care company's philosophy dates back to post-World War II times when it launched its Spots Cover line, tailored to mask wartime burns and scars and "heal the hearts" of those with skin concerns. More than half a century later, it's continuing the legacy with its Shiseido Life Quality Center (SLQC), with one launched in Singapore in May 2019.