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Shake Shack S'pore launches S$2 salted egg shake purchasable from July 19-25, 2021


The milkshake features vanilla custard blended with salted egg yolk, topped with whipped cream and shortbread crumble.
Image via Shake Shack Singapore
Each shake costs S$2, via the purchase of a coupon.
The initiative is part of the  Great Shake Sale , a charity initiative that aims to benefit National Volunteer & Philanthropy Centre (NVPC) Company of Good’s Heartland Pays It Forward initiative, tied to National Day.
How to redeem
Present the voucher at the counter to redeem your shake
The voucher is on sale from July 19-25, 2021, but can be redeemed any time before Aug. 31, 2021.
There is no limit to how many vouchers each diner can purchase ....

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#PRAwards 2021 highlight: How NVPC shines the light on Singaporeans' generosity amidst pandemic


Details
15 April 2021
The National Volunteer & Philanthropy Centre (NVPC) walked home with the bronze for Best Media Relations Strategy at
MARKETING-INTERACTIVE s recent PR Awards 2021. With 2020 being a challenging time for all individuals, NVPC stayed true to its City of Good vision and wanted to highlight the outpouring generosity of Singaporeans who stepped up to help others in the time of need. Find out how the team, along with its agency Muse & Motif, impressed the judges with its President s Volunteer & Philanthropy Award.
Challenge
The annual President’s Volunteerism & Philanthropy Awards celebrates exemplary givers who embody the City of Good vision as people, organisations, and leaders of good. Last year, National Volunteer & Philanthropy Centre wanted to recognise the generosity of Singaporeans who stepped up to give their best for others during challenging times. As such, NVPC and its agency Muse & Motif decided ....

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5 ways agencies can impress for National Volunteer & Philanthropy Centre's creative and media pitch


5 ways agencies can impress for National Volunteer & Philanthropy Centre s creative and media pitch
Details
13 April 2021
The National Volunteer & Philanthropy Centre (NVPC) is on the lookout for creative and media agency partners to conceptualise, design, plan and execute the marketing campaigns of two key products. These are namely a brand-building campaign for its City of Good vision, and the SG Cares Giving Week. The length of the appointment will be for one year, with the option to extend for another. 
Additionally, a tender document seen by
MARKETING-INTERACTIVE said NVPC is seeking agency partners which can strategise a holistic and synergistic advertising roadmap for both campaigns in its effort to build a culture of giving in the City of Good. For each campaign, the key marketing objective NVPC looks to achieve is to grow its brand awareness by 2% points year-on-year. The campaigns also need to drive cons ....

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How Shiseido and Unilever are changing lives with makeup and hygiene products


January 18, 2021
Alyssa Ng, a Shiseido employee and volunteer on the Shiseido Life Quality Center programme helping with a customer’s makeup.
Raffles Studio
Beauty may only be skin deep  or so the saying goes  but Shiseido believes it can be a means of empowerment.
The beauty and personal care company s philosophy dates back to post-World War II times when it launched its Spots Cover line, tailored to mask wartime burns and scars and heal the hearts of those with skin concerns.
More than half a century later, it s continuing the legacy with its Shiseido Life Quality Center (SLQC), with one launched in Singapore in May 2019. ....

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