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NVPC appoints Ruder Finn as PR partner to amplify City of Good narrative

NVPC appoints Ruder Finn as PR partner to amplify City of Good narrative
Details
30 June 2021
Singapore s National Volunteer and Philanthropy Centre (NVPC) has appointed Ruder Finn Asia to manage PR duties following a tender first called in April this year. Incumbent Muse & Motif defended the account. Director, marketing and advocacy, Jeffrey Tan, told
MARKETING-INTERACTIVE that taking its various programmes and events into consideration, Ruder Finn presented a holistic and integrated communications strategy designed to amplify the City of Good narrative.
The team also displayed a good understanding of the giving landscape and is experienced in multiple facets of PR and communications, including versatility in engaging audiences through digital and virtual platforms, which is pivotal in these times, Tan said but declined to state how many agencies pitched. ....

Ruder Finn Asia , Ruder Finn , Singapore National , Our Charities , Philanthropy Centre , National Volunteer , Best Media Relations Strategy , Philanthropy Awards , Finest Hour , Good Show , Saving Our , Content Marketing , Excellence Awards , Event Marketing , முரட்டுத்தனம் ஃபிந் ஆசியா , முரட்டுத்தனம் ஃபிந் , சிங்கப்பூர் தேசிய , அவர் தொண்டு நிறுவனங்கள் , பரோபகாரம் மையம் , தேசிய தன்னார்வ , சிறந்தது மீடியா உறவுகள் மூலோபாயம் , பரோபகாரம் விருதுகள் , மிகச்சிறந்த மணி , நல்ல காட்டு , சேமித்தல் அவர் , உள்ளடக்கம் சந்தைப்படுத்தல் ,

#PRAwards 2021 highlight: How Telkomsel's media relations during the pandemic went golden

Details
20 April 2021
The way Telkomsel pivoted from face-to-face media relations to a virtual model that helped it stay close to media is a testament to Telkomsel’s ingenuity and a deep understanding of the media landscape, built on an already strong partnership foundation. The company’s renewed media relations approach earned it a place as a top finalist for Best Media Relations Strategy at
MARKETING-INTERACTIVE s recent PR Awards 2021.
Challenge
When the telecommunications company committed to supporting the Indonesian government’s COVID-19 measures in 2020, all employees were asked to work from home. This meant that face-to-face media relations became impossible. While Telkomsel developed initiatives to keep in touch without meeting media partners physically, the company had to figure out what would work best to maintain close relations with media. ....

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#PRAwards 2021 highlight: How NVPC shines the light on Singaporeans' generosity amidst pandemic

Details
15 April 2021
The National Volunteer & Philanthropy Centre (NVPC) walked home with the bronze for Best Media Relations Strategy at
MARKETING-INTERACTIVE s recent PR Awards 2021. With 2020 being a challenging time for all individuals, NVPC stayed true to its City of Good vision and wanted to highlight the outpouring generosity of Singaporeans who stepped up to help others in the time of need. Find out how the team, along with its agency Muse & Motif, impressed the judges with its President s Volunteer & Philanthropy Award.
Challenge
The annual President’s Volunteerism & Philanthropy Awards celebrates exemplary givers who embody the City of Good vision as people, organisations, and leaders of good. Last year, National Volunteer & Philanthropy Centre wanted to recognise the generosity of Singaporeans who stepped up to give their best for others during challenging times. As such, NVPC and its agency Muse & Motif decided ....

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