Like many transplants trying to gain a foothold in L.A.'s creative community, the duo embarked on a range of video projects that made use of the skills they’d learned (she’d studied photography, he’d studied marketing and theater) as well as some key insight Clark had gained after landing a job in the digital strategies space. “I was working in SEO optimization and I got YouTube certified in audience growth,” he said. “So I started looking at what was really excelling and realized that the two things people really loved were cat videos and unboxing videos.”