Call them Cryptocurrencies, Cryptoassets, Bitcoin or Blockchain; these are terms that are doing the rounds and have become a prominent part of conversations revolving around the financial discourse. These concepts have entered the mainstream periphery, and financial services firms can no longer ignore them. Traditional lending institutions and wealth management firms around the globe are under tremendous pressure to incorporate this asset class in their financial services marketing manuals. What is a cryptocurrency? A cryptocurrency is a monetary unit in non-physical or virtual form. It is stored electronically within the blockchain framework, with the most well-known example being Bitcoin. So,