How To Create The IKEA Effect: CX Experience Customers Will

More and more customers are attracted to and embracing a do-it-yourself customer service experience, known as self-service.

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Daniel Mochon , Michaeli Norton , Venk Korla , Dan Ariely , Harvard Business School , Insight Report , Top Priority , Spending On Employee Experience , Hgs Digital , Korla , Ikea , Cx ,