Mark Lennihan/AP This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Firms like Finsbury, Kekst CNC, and Gladstone Place Partners have carved out a lucrative place in public relations, working on high-stakes crises like WeWork and big mergers like Disney-Fox. These firms seek out people who thrive under pressure and have an appetite for business and risky work. Insiders at these firms explained what it takes to get hired, from common questions asked during the interview process to writing tests. Firms like WPP's Finsbury, Publicis' Kekst CNC, and Gladstone Place Partners, occupy a profitable niche of the agency world: Strategic communications, which involves crisis, litigation, financial, and other high-stakes public relations.