How Twitter has established itself as the perfect platform for tech B2B brands With the most influential business decision-makers on Twitter, tech B2B brands like Microsoft India, Cisco and YouTube are successfully leveraging the platform for their ad campaigns by Updated: Apr 1, 2021 6:26 PM Twitter is what's happening, and what people are talking about right now. It is the indisputable hope for real-time public conversation for sports, music, entertainment, technology, gaming, business, and seismic cultural shifts – across all interests and passions. When brands are strategizing their launch campaigns, Twitter is ideal to build awareness and interest for something new and that is not just restricted to a product launch or a movie release. The platform has proven tailored solutions across verticals and geographies.