USDA ARS Gene editing can be used to breed dairy cows that lack horns, eliminating the need for dehorning. WSU, UC, U of I scientists studying how social and traditional media affect how consumers feel about the concept. Mar 01, 2021 New technologies have the potential to improve health and well-being for humans and livestock, but only if people trust and accept them. Scientists at Washington State University and partner institutions are studying how interactions with social and traditional media, as well as in person, affect how we feel about a new concept that is accepted by some but mistrusted by others: gene editing.