The Good Men Project Become a Premium Member We have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century. Your support of our work is inspiring and invaluable. How Your Brain Decides To Put in Effort Researchers have clear visual evidence that a region of the human brain known as the ventral striatum kicks in during decision-making to weigh the costs versus the benefits of making a physical effort.
The research gives the first detailed view of ventral striatum activity during three phases of effort-based decision-making—the anticipation of initiating an effort, the actual execution of the effort, and the reward, or outcome, of the effort.