By Jul 23, 2021 On Saturday, July 24, the Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of July. Want to know who the most popular singers are for the month? Then keep on reading! (Photo : BTS Facebook ) What are the Brand Reputation Rankings? The brand reputation ranking makes use of big brand data to create an index. This is done to study the online habits of consumers and discover out what affects brand consumption. The brand reputation index also measures the influence of a Korean singer, the volume of media interest in the Korean singer, the volume of interest the consumer has for the Korean singer, and the communication volume of the Korean singer.