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give the small station the national footprint ted wanted. his solution? buy a baseball team. ♪ if we can't do it nobody can >> the braves broadcast nation-wide on tbs became america's team. >> come seat big league team with little league spirit. we're in atlanta. >> we didn't see the future like ted did. innovative businessmen create markets. >> superstation tbs. >> we created one by putting us on tv. he knew eventually we were going to play some better baseball but we needed to get this product out there and create that market. >> when we bought them in 1976 the were terrible. we finished last many more times than we finished in the first division in baseball. >> but ted could even make the best out of a bad situation. >> ted came into the clubhouse.