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organization. what might come next. how big do you think this could get? >> this could be a watershed moment for futbol. which is the most popular sport on the planet. rosemary. you remember what happened with the salt lake city scandal, turn of the century which forced the olympic movement to complete the reform. all sorts of backhanders going on there as well. think of the armstrong doping scandal. in cycling which led to a change of leadership at the top. the question is, that without a change at the top. can futbol actually change its image. and everyone outside the game is saying no. but it is the 209 futbol officials, mainly old men in suits. has to be said doing the voting. they dent agreon't agree with t of us. >> alex thomas joining us from zurich. many thanks for the live report. now let's bring in david webber, he studies the cultural political economy of futbol at