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having kids and who was gonna go back to work and some of these issues that hadn't been talked about a whole lot, it was important to people. >> i was so looking forward -- i was so looking forward to doing this, to be a grownup for just an hour. >> in the beginning, there was talk of this being the yuppie show, and you mentioned it tonight. you said that if there were a category for the most annoying show, this might win as well. >> no, what some people perceive as annoying has nothing to do with yuppie. i think yuppie is a word made up by demographers and advertisers to sell soap. i don't think it has anything to do with what the show is. >> "thirtysomething" was not a giant hit. but it was a niche hit. it attracted an enormously upscale group of advertisers. >> the network cared who was watching, not how many were watching. and that was more and more

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